Paul Boag

By running test marketing campaigns and iterating based on audience feedback, startups can refine their products and improve their chances of success before full development.

Despite perceived challenges like cost and time, modern tools such as Lookback and Maze offer affordable and efficient remote and unfacilitated testing options.

When we chat about AI, getting lost in a sea of buzzwords and futuristic predictions is easy. We’ve all heard the debates – will AI revolutionize our world or make our jobs obsolete? So, let’s look beyond the hype and instead look at how AI can help with the subject of my course on creating high-converting […]

Do you ever feel like the web has turned into Mos Eisley, “a wretched hive of scum and villainy”? A place where anything goes as companies attempt to persuade us to click, download or buy. The web seems full of deceptive design patterns that use psychology to manipulate people into handing over personal information (also known […]